Please use this identifier to cite or link to this item:
https://repositorio.uide.edu.ec/handle/37000/3639
Title: | Marketing internacional |
Other Titles: | Internacional marketing |
Authors: | Jurado Vinueza, Eduardo Jaramillo, Eduardo |
Keywords: | marketing internacional; globalización; Latino América;international marketing; globalization; Latin America |
Issue Date: | 28-Jan-2016 |
Publisher: | Innova Research Journal |
Citation: | Jurado Vinueza, E., & Jaramillo, E. (2016). Marketing Internacional. INNOVA Research Journal, 1(1), 8-18. https://doi.org/10.33890/innova.v1.n1.2016.3 |
Series/Report no.: | ;3 |
Abstract: | Marketing internacional se lo podría entender como el conocimiento e investigación de la relación de intercambio que tiene una sociedad en condiciones legales, culturales y de valores personales diferentes a las del país de origen. Sin embargo existe un paradigma entre los latinoamericanos de buscar mercados en Europa, Asía, Norte América. Pero, ¿por qué no nos hemos enfocado en expandir mercados dentro de Latinoamérica? Este estudio da una perspectiva de cómo Latinoamérica podría llegar a ser una potencia mundial si genera sus propias ideas aterrizadas su mercado y condiciones. |
Description: | International marketing it could be understood as knowledge and research exchange relationship has a partnership in legal, cultural and personal values different to those of the country of origin. However, there is a paradigm between Latin American search markets in Europe, Asia, North America. However, we have not focused on expanding markets in Latin America? This study gives an overview of how Latin America could become a world power if you generate your own ideas and landed their market conditions. |
URI: | https://repositorio.uide.edu.ec/handle/37000/3639 |
ISSN: | 2477-9024 |
Appears in Collections: | Enero |
Files in This Item:
File | Description | Size | Format | |
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document (1).pdf | 471.6 kB | Adobe PDF | View/Open |
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