Pasta Andina; Pasta tipo fetuccini enriquecida con quinua y chocho

Abstract

El proyecto consiste en el desarrollo y comercialización de una pasta tipo fetuccini enriquecida con quinua y chocho, dos superalimentos andinos reconocidos por su alto valor nutricional. Este producto ha sido diseñado como una alternativa premium y saludable frente a las pastas tradicionales elaboradas con harinas refinadas, respondiendo a la creciente demanda de consumidores que buscan mejorar su alimentación mediante productos naturales, funcionales y libres de gluten. Pasta Andina se caracteriza por su elevado contenido de proteína vegetal, fibra, vitaminas y minerales, lo que la convierte en una opción ideal para personas que cuidan su salud, deportistas, vegetarianos, veganos y personas con intolerancia al gluten. Además, el proyecto incorpora un enfoque de sostenibilidad y responsabilidad social, promoviendo el uso de materias primas locales y el apoyo a productores ecuatorianos mediante prácticas de comercio justo... This project involves the development and marketing of a fettuccine-type pasta enriched with quinoa and lupin beans, two Andean superfoods recognized for their high nutritional value. This product has been designed as a premium and healthy alternative to traditional pastas made with refined flours, responding to the growing demand from consumers seeking to improve their diets with natural, functional, and gluten-free products.Pasta Andina is characterized by its high content of vegetable protein, fiber, vitamins, and minerals, making it an ideal option for health-conscious individuals, athletes, vegetarians, vegans, and people with gluten intolerance. Furthermore, the project incorporates a focus on sustainability and social responsibility, promoting the use of local raw materials and supporting Ecuadorian producers through fair trade practices.The market research conducted in the city of Quito revealed high product acceptance and a favorable consumer willingness to pay a price commensurate with its value proposition. Based on these results, a marketing plan was developed, supported by a differentiation and premium positioning strategy. This plan includes digital promotion, distribution in specialty stores, and a defined budget for the first year of operation...