Plan de negocios para la elaboración y comercialización de utensilios de cocina a base de mate, denominado "Ecumate" con enfoque en marketing ecológico y sostenible, para el año 2026

Abstract

El proyecto consiste en el diseño, elaboración y comercialización de utensilios de cocina producidos a partir del fruto de mate de la costa y oriente ecuatoriano, como una alternativa sostenible frente a productos de plástico y otros materiales de alto impacto ambiental. La propuesta combina aprovechamiento responsable de recursos naturales, técnicas artesanales y un enfoque de economía circular que transforma un insumo de origen vegetal en piezas útiles, duraderas y estéticamente atractivas...The project involves the design, production, and commercialization of kitchen utensils made from the mate fruit from Ecuador’s coastal and eastern region, as a sustainable alternative to plastic products and other materials with a high environmental impact. The proposal combines the responsible use of natural resources, artisanal techniques, and a circular-economy approach that transforms a plant-based raw material into useful, durable, and aesthetically appealing pieces...The project involves the design, production, and commercialization of kitchen utensils made from the mate fruit from Ecuador’s coastal and eastern region, as a sustainable alternative to plastic products and other materials with a high environmental impact. The proposal combines the responsible use of natural resources, artisanal techniques, and a circular-economy approach that transforms a plant-based raw material into useful, durable, and aesthetically appealing pieces...