Estudio investigativo para medir el potencial impacto Ambiental y socioeconómico del reemplazo de vehículos de Combustión por vehículos híbridos HATCHBACK en la ciudad de Quito

Abstract

The following Investigative Study seeks to determinate the potential impact of the replacement of internal combustion vehicles for hatchback hybrid vehicles in the city of Quito. For this the benefits, attributes and buyer motivators need to be entified so a Marketing Plan can be developed for the re launching of hatchback hybrid vehicles in the city of Quito...