Plan de negocios para la exportación de shampoo en barra de remolacha eco-friendly para Colombia

Abstract

Este proyecto de grado tiene como finalidad proponer un plan de negocios para la exportación de un shampoo sólido elaborado con remolacha, dirigido principalmente al público masculino en Latinoamérica. El producto, llamado Barón Beet, busca ofrecer una opción práctica, natural y respetuosa con el medio ambiente, respondiendo a las nuevas tendencias de consumo responsable. Barón Beet está formulado con ingredientes naturales como remolacha deshidratada y pulverizada, aceites vegetales y esenciales, que ayudan a fortalecer y cuidar el cabello de forma efectiva. Su formato en barra facilita su uso y transporte, a la vez que reduce el impacto ambiental al prescindir de envases plásticos. El enfoque del proyecto está en explorar oportunidades de exportación a países de Latinoamérica. Considerando factores como el comportamiento del consumidor, las regulaciones, y las condiciones logísticas y comerciales...The purpose of this degree project is to propose a business plan for the export of a solid shampoo made from beetroot, aimed primarily at male consumers in Latin America. The product, called Barón Beet, seeks to offer a practical, natural, and environmentally friendly option, responding to new trends in responsible consumption. Barón Beet is formulated with natural ingredients such as dehydrated and powdered beetroot, vegetable and essential oils, which help to strengthen and care for hair effectively. Its bar format makes it easy to use and transport, while reducing environmental impact by eliminating plastic packaging.The project focuses on exploring export opportunities to Latin American countries, taking into account factors such as consumer behavior, regulations, and logistical and commercial conditions.This business plan envisages producing the shampoo in Ecuador and distributing it abroad through various channels, including specialty stores, online retailers, and strategic alliances with distributors.As university students, with this project we seek not only to develop a venture with growth potential, but also to contribute with an innovative, environmentally friendly proposal designed especially for the needs of today's male consumer...