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https://repositorio.uide.edu.ec/handle/37000/3643| Title: | Estrategias de marketing en la gestión de inscripción: correo directo y ayuda financiera |
| Other Titles: | Marketing strategies in enrollment management: Direct mail and financial aid |
| Authors: | Maino Isaias, Aldo |
| Keywords: | marketing; educación superior; ayuda financiera;marketing; higher education; financial aid |
| Issue Date: | 28-Jan-2016 |
| Publisher: | Innova Research Journal |
| Citation: | Maino Isaias, A. (2016). Marketing Strategies in Enrollment Management: Direct Mail and Financial Aid. INNOVA Research Journal, 1(1), 34-39. https://doi.org/10.33890/innova.v1.n1.2016.6 |
| Series/Report no.: | ;6 |
| Abstract: | El aumento en instituciones de educación superior ha resultado en la comercialización de educación superior, el cual ha aumentado la competencia entre las instituciones que proveen este servicio. Las universidades tienen una necesidad económica de reclutar a nuevos estudiantes y retener a los que ya han sido admitidos para asegurar sus ganancias y tener los fondos para seguir ofreciendo sus servicios educativos. Las dos maneras que más utilizan las instituciones de educación superior para atraer estudiantes son por medio de correo directo y ayuda financiera. Se esfuerzan por ofrecerles paquetes financieros atractivos a los estudiantes más calificados para hacer que elijan su universidad en vez de otra. El siguiente artículo describe y analiza los procesos de reclutamiento en la esfera de educación superior. |
| Description: | The increase in private institutions of higher education has led to the commercialization of higher education, which has increased the competition between the institutions that provide this service. Universities have an economic need to recruit new students and retain the ones that they have already admitted in order to remain profitable and have the funds to continue offering their educational services. The two mainways that institutes of higher education attempt to entice students are through direct mailings and financial aid. They strive to reach the students that are most likely to be eligible for their institution and offer the most qualified students attractive financial packages that will sway them towards choosing their university over another. The following article describes and analyzes these recruitment processes in the higher education sphere. |
| URI: | https://repositorio.uide.edu.ec/handle/37000/3643 |
| ISSN: | 2477-9024 |
| Appears in Collections: | Enero |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| document (4).pdf | 398.13 kB | Adobe PDF | View/Open |
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