Commercialization of roses for retail ventures in Loja City

Abstract

This study, “Commercialization of roses for retail ventures in Loja City,” focuses on designing a sustainable supply chain that connects high-quality roses with local retail businesses in Loja. By leveraging methods such as Design Thinking, Customer Journey Mapping, Brainstorming, and How Might We, an all-inclusive market analysis was guided to identify key challenges and opportunities in the commercialization process. The investigation led to the construction of a strategic distribution model, enhancing logistics, delivery efficacy, and supplier-retailer relations. A Marketing Plan was established to improve market placement, while an Operational Structure was aimed at ensuring all-in-one transportation and inventory management. Additionally, a Financial Plan was established to evaluate investment necessities, cost structures, and revenue potential. Product availability, sustainability, and ethical trade principles were combined to promote eco-friendly practices, fair business alliances, and consumer engagement. This business idea intends to bridge the gap between rose producers and retailers, developing a reliable, cost-effective, and scalable distribution network that meets the evolving demands of Loja’s floral market.